Fur project.

The poster design above I created for a live brief  based around animal cruelty. In this particular case it was to advertise against rabbit fur. Rather than a shocking charity campaign I wanted to display a true, emotional fact about this trade to give people a reason to donate. To link with the softer style of my advertising I created a digital illustration of rabbits ears (symbolising rabbits) imprisoned in a cage. The slogan 'Life sentenced to cruelty' relates strongly to the rabbits lives as they spend they're whole lifetime trapped in they're own filth to finally be brutally murdered.